The Brief:

Our brief from Retro Europe was to create a product video for the Eiffel Table and Chairs.

The statistics regarding the popularity of video marketing don’t lie—and if you’re not on the bandwagon now, you’re missing out on the future of marketing. Some half a billion people watch videos on social media every day and very soon, video traffic will represent 80% of all consumer online traffic. So what better delivery device for your branded message than video?

Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. They also come in all genres, utilising comedy or drama depending on the theme. That means there’s a wide variety of design options and emotional tactics to communicate your businesses’ message.

If you need more motivation, consider this: The average person watches more than an hour and a half of online video content per day—that’s a ton of potential exposure! Also, YouTube mobile video views grow 100% every year. The data proves that video marketing is the future—don’t let your brand fall behind the curve!


Retro Europe


Eiffel Table Product Video

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