What is a Company Brand Video and how can a Company Brand Video help my Business?
A Company Brand Video understands the ‘why’ as well as the ‘what’ of brand building marketing and gets straight to the heart of the consumer.
Consumers do not want to be treated like a unit in a demographic category.
A Company Brand Video is personal and is the foundation of success for any brand, big or small.
Companies with a successful Brand use a Brand Video to relate personally their abilities, and the quality and strengths of their services and products, together with their intuitive insight into the future.
Connecting with an audience is the priority.
However, as video productions get bigger and more cinema graphic it is important to remember that connecting with an audience is the priority in communication.
A successful and well produced Brand Video must reveal your Brand to be human, both emotionally strong and vulnerable, with all the basic human needs to relate, then you will connect to your audience.
A Company Brand Video can show you understand Basic Consumer Needs.
Building a successful Brand is about relating to human beings and not algorithms.
The combination of big data and analytics has its place in your Brand Video and will portray an image of an intelligent understanding of commerce, but, this, in turn, drives a reaction by your audience to wanting a greater connection to the Brand from personalised interaction.