The History of Marketing.
Uncertain times, economic uncertainty, and marketers shifting their focus from a long-term strategy to a short-term rescue package, all make for a very nervous business world.
Experience from recessions and good times provide some assurance.
But never in the History of Marketing have we needed a professional Marketing and Advertising Agency more.
Brexit may cause a double-dip recession.
Some parts of the world are out of the recession.
But, the economic recovery in most Western countries has not been as strong and the uncertainty of Brexit does not help
The economy is nervous and cautious, and with the speculation that Brexit may cause a double-dip recession, this is making both consumers and marketers nervous.
The Importance of a Strong Brand.
In Europe, some consumers are struggling with their finances which causes marketers to use short-term promotions.
Short-term promotions are designed to maximise short-term sales, whilst withdrawing investment in their long-term brand building strategies.
The Importance of a Strong Brand is paramount to any Company.
The decision to withdraw investment in the long term will cost companies dearly.
Woolworths UK failed to survive the recession.
The most heartbreaking example in recent times is the International Brand Woolworths.
Albeit their US ceased trading in 1997, Woolworth still continued business in the UK.
Continual short term-fix strategies left the Company with insufficient funds and equity.
Woolworths UK failed to survive the recession, closing its doors in 2009.
Who has the experience and creativity that will help brands emerge from these tough times in good competitive shape?
Alicante Studios Marketing and Advertising Agency in Alicante were established in 1975, and have experienced two minor recessions and two major recessions.
Business and General Trading will always continue through the good and bad times.
The lesson is to learn is ‘patient building on a strong foundation’, and have the creativity and ‘business know how’ to survive.