ECCH – New Branding
Objective; New Branding; Elche Childrens’ Care Home were in urgent need of a modern professional Branding.The objective was to create a fun, instantly recognised brand with a never forgotten impact.
Activity; Alicante Studios set about designing the Brand, with the colours as the definitive first impression attraction. It was decided to use the colours of the rainbow, as an expression of fun and joy. And it very soon became apparent that by abbreviating the name to the 4 letters, we could create a more uniform statement that would look good on the website, signs, emails, and all the literature used by the Home.